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[Chinese shoes Network - brand observation] August 7 afternoon, called "Asian night" Liu Xiang in the men's 110 meters hurdles preliminaries due to accidental fall, missed the cut in the news caused strong concern microblogging users, a large number users express regret and respect through microblogging. Behind this top by enormous pressure not only Liu Xiang, as well as its endorsement of the enterprise. Is passively waiting for the huge losses again fall accident may result trapeze come again, or take the decisive shot of crisis public relations, it is a key test of maturity of enterprises in brand building development on the road. This Nike classic public relations crisis. From Nike to domestic construction machinery industry, I think, in the face of crisis, engineering machinery enterprises can like Nike as perfect public relations? In the fierce competition in the market tide, a company in the arena as "night" in general, there are homeopathic, also adversity, there are brilliant, inevitably fall, the real competition, not just test you on the battlefield How brave, more often also test how you buck the trend? bury the hatchet, to turn things around. Look how Nike air jordan 11 space jam for sale bury the hatchet As we all know, early in the 2008 Beijing Olympic Games, Liu Xiang had to retire because of injury, according to media estimate, Liu Xiang, the 2008 accident retire allow sponsors market losses of 30 billion yuan. Unfortunately, however, has not been out of the race trapeze businesses ruthless abandon, on the contrary, it became a good opportunity for all business competition crisis public relations capacity. Many companies have signed to play emotional card, Liu Xiang's position to understand the situation and will continue to work with Liu Xiang. Nike is the first time advertised word: "love the game, love spell on all pride, love it win another one back, love to give up everything; love glory, love frustration love sports, even if it breaks your heart." By Emotional Raiders prominent national hero image, and thus dilute the track performance, avoid business risks. 2012-year history of the picture was repeated, with the face of "night" falls again, in its endorsement of all the brands I do not know what to do, when the indecisive, the Nike again quick to react, expressing greetings to the trapeze, indicated The firm's future and "one of China's grea jordans on sale mens test athletes" to continue to cooperate. Some would say that Nike is silly it? Lesson, do not yet tasted enough of it? Why would consistently "follow" Liu Xiang, in fact, this is a wise move, Nike, in the face of crisis bring trapeze Nike reflects the loyalty and justice, the use of people on the trapeze charisma of admiration, shape their own good brand image. Some people say, "This Nike public relations, and Liu Xiang as if one spokesmen" person sword. "The long-term PR strategy and a complete public relations plans and rapid response mechanism, multi-channel marketing reach, are worthy of Chinese enterprises to learn." Faced with the crisis of construction machinery industry can reproduce "Nike public relations" As previously said, in the fierce market competition, we do not just try to run, but also to think about how to stand up after the fall, in order to run faster and farther. From the recently ignited "Komatsu quality gate" to the "Three Ones layoffs door" to "door in the UN General Assembly single question" How Not to mention the fact that, on these three from the "gate" incident of view, which worry Perhaps only this giant three taste deepest feelings. Of jordan 3 katrina 2018 course, for a company in the long course of development, will inevitably encounter various obstacles, like a person, like in the growth process, we will encounter setbacks and difficulties. The face of doubts and criticism, we escape, hide, or brave, can be the perfect public relations crisis is a test of a corporate brand image-building measure to rise to a higher level. I think escape Ye Hao, hidden worth mentioning, that can brave face like Nike, soldiers to the breakwater to soil cover, sincere face better reflect a company's attitude and responsibility. Engaged in construction machinery industry as a media worker, we wish our engineering machinery enterprises in the future path of development can go more stable, faster, better, more courageous in the face of adversity, to better reflect our responsibility ! and served as the face of the crisis, construction machinery enterprises can do it "Nike public relations" (Chinese shoes Network - the most authoritative and most professional shoe Information Centre)?Nike LeBron 10 EXT "Brown Suede" physical map Buy 2013-12-08 23:27:55 after "denim" The Nike LeBron 10 EXT "Hazelnut" is about to meet with friends, recently expos cheap foamposites ed a group on the network The new image, a preview taste of what Nike LeBron 10 EXT "Hazelnut" charm, superior texture upper with pale blue tongue and lace embellishment, particularly attractive. Now it's Num information has been exposed, like friends can learn more about. 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In addition to the patent in addition to millet on their own UAV product planning, but also exposed the idea that they want to launch a smart bike. today, there is news about the millet bike out. This flagship young people, bicyclists smart bike products, will this week on sale, but the price is not like other millet products that PFP. In addition, Xiao Bian also learned from other sources, millet invest Retro jordans for sale or said there are plans to launch a bike. according to a report in the Wall Street Journal, on sale next week this smart bike is from millet investment start-up brands iRiding. iRiding launched this smart bike named QiCycle. Its carbon fiber to build the body is only 7 kg weight, mainly for the consumer group is a bicycle enthusiasts and professional cyclists. this QiCycle will be assembled in Taiwan production and sales of millet on the electronic business platform. In view of its commodity positioning is not the same as before the product, do not force to do the young people the first smart bike, the QiCycle, the price will be as high as $3000 (equivalent to about 19495 yuan). in addition, the relevant documents published by the Wall Street journal also mentioned, millet company will launch a lower priced bike products. this bike will be attached to the battery structure, and to sell the brand millet. The selling price will be between $450 and $550. with the change of the way of travel and the concept of change, the bicycle has become more and more popular tools. nowadays young people not only as a common means of transport, but also as a product of the experience of lif Cheap jordans online air jordan 11 blackout for sale e. Millet or is the fancy of this, and the initiation of the idea to enter the field of bicycles. 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Adidas_Campus_80s_Shelltoe_Sneake_Vintage-2.jpg (161.03 KB, download number: 0) download attachments saved to the album 201 jordans on sale online 3-11-21 20:23 upload Adidas_Campus_80s_Shelltoe_Sneake_Vintage-3.jpg (217.64 KB, download number: 0) download attachments saved to the album 2013-11-21 20:23 upload Adidas_Campus_80s_Shelltoe_Sneake_Vintage-4.jpg (188.27 KB, download number: 0) download attachments saved to the album 2013-11-21 20:23 upload Adidas_Campus_80s_Shelltoe_Sneake_Vintage-5.jpg (261.95 KB, download number: 0) download attachments saved to the album 2013-11-21 20:23 upload Adidas_Campus_80s_Shelltoe_Sneake_Vintage-6.jpg sFamous sports brand Converse's branch CONS, this year for its popular shoes AEROJAM launched a variety of color design, which brings this latest color again. 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