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[Chinese shoes Network - News] mentioned the Nike brand (store), what is your first thought is basketball sneakers or Jordan (stores) ???? If your response is that, then you really need to know this company for. 2012 can be called the just-concluded Nike sports digitized first year, it's digital sports platform Nike + ushered in the outbreak. In just one year, a variety of heavyweight product after another, the number of registered users online community of Nike + from 5 million at the beginning of the rapid increase of more than 10 million scale. Nike reported a first quarter 2013 (ie 2012 in the third quarter), Nike's revenue in North America reached $ 2.7 billion, an increase of 23 percent, a figure far higher than past years The average growth rate (growth rate over the same period in 2011 was 15%), Nike + is becoming stimulating growth for the company's new engine. Today, Nike is no longer a traditional sports apparel company, it is the combination of sports and the Internet to establish a digital motion kingdom. Origin: Running + Music There is no doubt, Nike + is set off motion digital revolution sporting goods industry, but it was not based on the birth of a great vision, Nike + can be developed to today, somewhat lucky hit means. Nike + predecessor fact Nike + iPod, from the name you know, Nike's intention is to make sports and music together. Everyone knows that running is a very boring sport, need strong willpower to stick, so many people are discouraged about the sport. For Nike, this psychological fear of running sales of its products will form obstacles, so it needs to do is to try to make running this thing gets interesting, and the music just to achieve this. May 2006, Nike and Apple jointly announced in New York Nike + iPod Sport Series components. According to Nike, the official statement, the reason will launch Nike + iPod is because Nike's engineers found the company headquarters near the University of Oregon campus, almost all the students are using iPod, then, with Mr. Jobs ShenDu Nike CEO Mark & ??middot; Parker started to have the Nike and iPod combination product ideas. And for Apple, listening to music is a perfect application scenari air jordan 11 space jam for sale os when running. In this way, the two sides hit it off, both within their respective industries coolest company together. However, this is only the second half of the story, many people do not know is that, in fact, as early as in 2002 in cooperation with the former Apple and Nike had launched cooperation with Philips MP3 PSA series of sports products, but because the market response flat, bilateral cooperation will soon die a natural death. From the PSA series to Nike + iPod, Nike's overall idea is very clear, that is to take the running and music integrate these two things together. However, while jogging while listening to the music itself is not unusual, users with other brands of the same product can do it, Nike needs to have a "gimmick" to their running shoes and Apple products closely tied together. Then, the "data" has become the link will connect the two together. Nike + iPod shoe components by adding sensors and mounted on the receiver to the iPod that allows users to run a series of data in real time to see their own pace, distance and so on. Nike running shoes plus swept the nation's iPod, the cooperation with great success. 2010, Nike sales have disclosed various sports categories of products, including product revenue run up $ 2.8 billion, compared to the prestigious Nike basketball products, but only $ 2.1 billion, can achieve such results, Nike + contributed. Correction: Sports Digital Although the data plays an important role in Nike + iPod, but not in its infancy, it is not a core value of this product lies. However, with the rapidly changing market environment, began to highlight the importance of data, Nike also continue to revise their own ideas --Nike + gradually from a position of music products began to sport a flagship digital product transformation capabilities. After Nike + iPod Release 1, the first generation iPhone was born, with the rise of smart phones, a group inspired by the Nike + sports applications have sprung up, including RunKeeper and the like Endomondo leader soon they get millions of dollars in venture capital, it has already brought together millions of users scale. Nike rather abruptly found in his Adidas confront th jordan retro 14 white/fuchsia blast/black is battle, eyeing a group of Internet start-ups have been quietly to himself and surrounded by old rivals. If a company like content with only RunKeeper App, then perhaps Nike also not too nervous, but as the smart phone's screen size is increasing, portable performance is getting worse, which forced these start-up companies start They launched their "hardware" device. For example, not only in cooperation with the Fitbit Endomondo and other portable devices launched, but created its own brand of sportswear, directly undercut with Nike. Of course, in terms of brand strength or product design point of view, at this stage these Internet companies can not compete with Nike, but Nike has felt their potential threat. 2010, Nike set up independent digital sports department (Digital Sport). Nike Greater China communications director told HuangXiangYan digital sports department with Nike R & D, marketing and other departments belong to the same level, in which the organizational framework of Nike high position in the world, whereas before, Nike + project operations mainly by Nike the marketing department is responsible for running the following motion digital marketing team to complete. Such a structure adjustment sent out a clear message that sport has officially become digitized Nike's strategic direction. From another perspective, in 2004 after the rise of Facebook and Twitter and other social media becoming teenagers integral part of everyday life, a new generation of young people to grow up with the Internet have become accustomed to the digital lifestyle . "Nike major consumers or teenagers, we always want to sport in their lifestyle inside, but if there is no Nike +, then the motion and today's young people will live more and more out of touch." When asked Nike + Nike meaning for time, HuangXiangYan said so. Nike + Nike timely help to re-emerge to find their place in among the Internet era. Layout: combined vertical and horizontal digital world strategy is to change the tactical adjustments brought on. 2012 years ago, Nike + has been in development on a relatively flat track, but entered after 2012, Nike has suddenly accelerated, all out, just one year to compl cheap foamposites ete the layout in the field of sports figures. The first step is to own Nike digital sports programming Kingdom territory. 2012 February released a digital sports department since the founding of the first heavyweight --Fuelband motor function bracelet, one can measure the wearer almost all daily activities of product energy consumption. Over the past against Nike + iPod is quite professional sports people, but this time through Fuelband, Nike completed the coverage of non-sports crowd, further popularized the Nike + concept. pushing motion digital technology has let go of the traditional sports brand Nike competitors in front, but he found himself faced with the potential threat of more and more software companies. After the establishment of the digital world of spheres of influence, Nike's next step is to build a moat for their digital realm. Take on this task is launched simultaneously with the Fuelband energy unit of measure --NikeFuel. current prevailing movement unit of measurement is calories, Nike + product which in the past has been to use the unit, why should "bother" create a new unit of energy it? Nike official statement in accordance with the calculation method of calories different, NikeFuel is a standardized scoring method. Regardless of gender or size, for the same type of movement, the same score for each participant. But this is clearly not the Nike created NikeFuel of all of the reasons. Now in addition to the motion-class App application interface is slightly different than the design, there was no significant difference in the basic functions. In other words, the cost of users to migrate between different products is very low. The current popular American RunKeeper, for example, it also allows the user to input the motion data. NikeFuel launched in the past, which means that a long-term use Nike + for runners if one day you want to use RunKeeper, it need not worry too much about their own data on the Nike + will be lost, because you can complete the migration of data through manual settings. Nike certainly do not want to see this happen, so NikeFuel emerged. Nike created its own unit of energy of this no doubt has intellectual property rights jordans on sale online , and other similar products can not replicate this unit, which is provided for the user + barrier to the migration of other products from Nike. While Nike still implemented after the current two-track metering NikeFuel and calories, but does not rule out future market acceptance of NikeFuel reaches a certain level, Nike will completely abandon calorie units. Such a thing is not impossible happen. NikeFuel of offering to help Nike for their digital motion kingdom built a solid wall, but this time, Nike's digital city can not be said to be impregnable. For a long time, Nike + has been very dependent on the Apple ecosystem, from this point of Nike + iPod product design will be able to reflect. In 2012, users want to use the Nike + on the premise that you must have an Apple device, although Apple is Nike's ally, but this arrangement is clearly a security risk. Another potential object of So, Nike launched Fuelband is in fact trying to establish a totally controlled by its own data supply lines. Get a good market response in Fuelband after Nike again in early June 2012 launched a sports watch with GPS functionality cooperation with well-known supplier of navigation products TomTom, to further consolidate their data supply lines. After the death of Steve Jobs, Apple's head of the magical aura is gradually faded. Nike and Apple have begun to become more loose cooperation. Is a landmark event in late June 2012, Nike will own the most popular on the iOS platform Nike + Running ported to the Android platform. So far, Nike digital sports kingdom's defense was finally built, Next, Nike do naturally is exploiting the boundary. 2012 February Nike in the United States launched two new products --Nike + Basketball and Nike + Training. In deep run after six years, the first time Nike + Nike tentacles extend to the movement among other categories. A noteworthy detail is that on these two products matching shoes special sensors, could not see the Apple Logo. Compared with the Nike + Running products, Nike + Basketball and Nike + Training has been a qualitative leap in functionality, new transformation of the sole can be measured more movement user data, such as jumping height. A jordan 3 katrina 2018 nd with the Nike Training Club and Nike + Basketball applications, Nike running outside and build two sets of new sport ecological subsystems. Nike recently hit the two heavyweight product - the tenth generation of LeBron and Kobe basketball shoes eight generations, have launched Nike + and two versions Edition. Nike has been apparent from the idea, and that is through a pilot application on the flagship products of core user acceptance achieved as soon as possible, thus boosting the popularity of Nike +. However, Nike's ambition does not stop there. As a sports apparel brand, Nike, who, after all, the lack of Internet genes, the face of mobile Internet applications emerging sports, if you want to further expand its territory, it must be outside the brain power to enrich themselves. To do this, the second largest US long ago Nike TechStars incubator with the launch of the Nike + Accelerator projects to encourage entrepreneurial team use Nike + platform to develop more innovative applications. Nike + Accelerator is likely to be about the future of the war Nike a move, if it succeeds, it will help Nike in motion digital wave triggered this round of mobile Internet in one fell swoop to establish leadership. Nuggets Big Data: Nike + three possible Although the official caliber Nike, Nike + online community of more value reflected in its social attributes, but if you really only use it as a campaign theme vertical SNS, it would greatly underestimated Nike + value. Nike + part is undoubtedly the most valuable to the user data it collects, then how to use the data it? Currently, there are two main use Nike means, first, use the "Data + circle" approach for the whole community to create an atmosphere of competition between friends, to encourage everyone to go into sports. Another is to develop some fun mini-games, to encourage users to complete a certain amount of exercise every day. In addition, Nike also try some of the more innovative models. before the 2012 marathon in Guangzhou and Shanghai, as long as consumers use the Nike + Running App accumulated 10 kilometers of running mileage, you can go to the Nike flagship store in the local exchange a T-shirt. Of c Cheap jordans online air jordan 11 blackout for sale ourse, this is just an aggregation of data around the Nike + operating a fairly junior marketing campaign, based on the protection of user privacy considerations and market maturity, Nike has not been fully demonstrated to the outside world charm of big data, but from several existing molding products, has been able to see some clues and infer from future Nike using a large number of possible directions of data. First, in the short term, relatively easy to implement Nike through the process of running data mining user value. The ability to record the user's running routes, Nike currently recommend popular spot on the Nike + running community, to provide guidance for the sports enthusiasts. According HuangXiangYan introduction, many Nike + users will run out some interesting patterns on the map, in order to increase the fun run. future, Nike might advertise on popular jogging routes along the way. In addition, the associated company can set up in these areas, "Depot" store clothing and other services provided for the runners, and motor function may also take the opportunity to sell drinks and other peripheral products, of course, Nike is pushing himself leading the probability of this matter is very low, but this is indeed a Nike + can bring opportunities. Second, with the further integration of Nike + and Nike products, Nike can collect more user health and sports-related data, these first-hand data can provide important reference for product design. Moreover, relying on these data, Nike, users can also tailor a fitness program. Nike + will help Nike sports shoes from a provider of simple "Hardware vendors" to a "service providers." In fact, Nike Training Club's App has begun to play such a role, it can recommend exercise program of professional athletes to the user . From a more long-term perspective, Nike + Nike also help to do more things. For example, many people admire select Nike spokesperson vision, because it is always possible to dig out the talented athletes. This is mainly due to a mature culture system constructed Nike, on the one hand, Nike will work with primary and secondary schools sports coach, find talent through them, on the other hand, Nike held buy cheap jordans online annually all kinds of sports training on a global scale camp from which to explore the good seedling. The Nike + Nike was probably brought the first three kinds, that is through the user data to find those gifted sports genius. Perhaps one day in the future when, when using the Nike + children who began to show through far more than their peers athleticism, Nike will find him in the first time, and make every effort to help him become a "rising stars." From another perspective, today's sports brand by signing star athletes main way to pull product sales, but this drawback, when signing the star defected to competing products or retired, sales of related products will be seriously impact, and Nike + can help users to establish habits and therefore able to help the company retain customers. 20 years ago, with a little cushion Nike sporting goods industry will introduce a new era of science and technology competition, and for the company for 20 years since then growth has laid a solid foundation today, Nike + is shoulder same mission. (Chinese shoes Network - the most authoritative and most professional Footwear News) the Paris based organization for economic cooperation and development survey after a year and a half, announced in June 4th this year, the global fakes flooding the market, 2005 fake commodities trade volume up to $200 billion. According to Agence France-Presse, the alarming figure was calculated from customs statistics on customs import and export. This does not include fake goods that are produced and consumed within a country, and pirated IT products such as software and music downloaded from the Internet are not included. If these products are included, the global scale of counterfeit and shoddy products will still be several hundred million dollars. in July 18, 2008 afternoon, the China Light Industry Association organized sixth light industry economic operation analysis meeting. meeting convened by the vice president of light United Comrade Wang Shicheng, director of the Information Department of statistics Integrated Services Department Director Cui Yi, only large Ying, Guo Yongxin, assistant director of the Department of statist jordans on sale mens ics China Detergent Association, Chinese Appliance Association, Chinese Plastic Association, Chinese hardware Association, China Leather Association, on behalf of China fermentation Association and light United Integrated Services Department, statistics department related personnel attended the meeting. economic operation meeting, deputy director Song Qi on behalf of the Ministry of information and statistics on the "2008 economic operation analysis of light industry in the first half of the report" special report, 2008 on the economic operation in the first half of the light industry characteristics, influencing factors, existing problems and trend of light industry in the first half of the economic operation the 2008 forecast, the development of thinking and policy suggestion are elaborated. according to the report, the first half of this year, the development of light industry are affected by the multiple effects of a number of macro-control policies and economic changes in the market, and this year in some areas of China light industry enterprises are rare natural disasters, light industry has withstood the test of all kinds of difficulties, have maintained stable development the situation. Through comprehensive analysis of all aspects of economic and policy factors: it is expected that the overall trend of economic operation of light industry is still optimistic in the second half of 2008, but the external situation is still grim. the participants fully affirmed the "2008 economic operation analysis report" light industry in the first half of the content, combined with the situation and characteristics of economic operation in the first half of the industry, put forward specific amendments. finally, vice president Wang Shicheng summed up the meeting. He affirmed the achievements of the economic analysis work and the contents of the report, stressed the need to strengthen coordination among the departments, and made suggestions and suggestions for further improvement of the report. (Editor: admin)earlier, TF-BOYS combination of fresh meat Wang Junkai, said he was going to see the world's most powerful designers, how do you think I should de cheap air jordans sign their own sports shoes? #AirMax#". Wang Junkai in the photos is not only a Nike equipment, but also on the foot of the new Air Max 1 "Master" color matching. It is predicted that I will participate in a series of Air Max Day theme activities in the future. almost thought Wang Junkai was going to speak for NIKE! But it was not. It was Nike that invited Chinese young singer Wang Junkai to visit his global headquarters. In the meantime, Wang Junkai as the "IMAGINAIR creators" with legendary designer Tinker Hatfield (Tinker Hatfield) · Nike design team led the design of Air Max shoes, in the Nike youth category Air Max design activities to celebrate the March 26th Air Max Day. Before , Wang Junkai visited the Nike Archives Nike (NSRL Sport Research Lab) and Nike archives (DNA, Department, of, Nike). The former can obtain and analyze data of athlete, the design and manufacture of more innovative products and services of the movement; the latter 70000 Nike shoes, Nike is a source of design. Nike+ Run Club global head coach Chris · Bennett (Chris Bennett) invited Wang Junkai and Rio Olympic 1500 metres gold medal winner Matthew · Vincent Luo Chavez in NRC run, Matthew pursuing self breakthrough story to Wang Junkai's drum dance. And filmed a series of advertising films for Nike. , born in 1999, is the captain of TFBOYS, the Chinese popular idol group of Wang Junkai. As the high-profile Chinese youth example, Wang Junkai has been in a positive, youth sunshine, full of dreams, imagination and image rich spirit is recognized by the public, has a strong appeal to a younger generation of fans, the influence is not limited to China teenagers, and even extends to the Asia Pacific region. this time, Nike invited Wang Junkai to come ??????run on air You have more impact on others than you can imagine so watch your actions ponder your words and keep your integrity shining bright because some Pinteres freeze shoes kids More inspiring quotes here Good Quotes and Motivations Inspiring Quotes Close Friends and To Work on air You have more impact on others than " /〉 shoes free shipping nz Espresso Chocolate Coffee Cake Chocolate Coffee Cak Retro jordans for sale es Espresso and Coffee Cake sale outlet Zero carb desserts Page of No Carb Low Carb Gluten free lose Weight Desserts Snacks Smoothies Breakfast Dinner Low Carb Recipes Low online clothes shopping free shipping europe Weekend Musing Sunshine Accessories Beaches and Sun run on air You have more impact on others than you can imagine so watch your actions ponder your words and keep your integrity shining bright because some Pinteres Visvim this autumn launched a series of two groups is quite amazing. 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